Work  //  Case Studies  //   Welsh Baccalaureate


Client Testimonials

"Just a note to thank you for all you have done on the you have really put such a lot of time and effort into the work and your passion for getting things right shines through. "
Jane Woodley, Welsh Government.


The Brief
Market research to develop a visual brand to promote the Welsh Baccalaureate, an exciting qualification designed to give broader experiences than traditional learning programmes, to suit the diverse needs of young people in Wales.

Our Approach
The brief required in-depth views and opinions on an important aspect of a high profile qualification.

Cazbah used our extensive list of contacts in the education sector to host a series of focus groups across Wales with young people, their parents and teachers to test a variety of messages and visuals developed to get a qualitative insight into what would work with each audience.


Unanimous and thorough, which is always good. The chosen visuals are used extensively today, and can be seen at