Work  //  Case Studies  //  Shaping the Future

Cymraeg

Client Testimonials

"Prospects worked in partnership with Cazbah to deliver the major Skillscymru exhibition at the Millennium Stadium on behalf of the Welsh Government. The professionalism, knowledge and experience of the whole Cazbah team enabled us to reach all of our objectives on the event. Prospects are continuing to work with Cazbah on a number of projects as our main partner in Wales and we would recommend their services to all."
Andrew Coates Sales and Marketing Director Prospects Services Ltd

 


The Brief
Shaping the Future is a £4.2 Million ESF funded project delivered by Menter Môn aimed at re-skilling the 1200 employees, agency staff and contractors based in the two nuclear power stations in North Wales. The power stations are currently decommissioning or planned for decommissioning in the near future.

It provides practical, meaningful and appropriate support to the 1200+ workers and staff currently employed by various contractors and by Magnox North at Wylfa, Ynys Môn and Trawsfynydd.

Cazbah is contracted to work in partnership with Impact International to engage with workers at both plants, encourage them to take responsibility for their futures and discover new talents by taking part in the project work programmes.

Our Approach
Cazbah sent its team to North Wales to meet personnel within all partners, including the plants, to understand the situation and develop likely triggers and motivations for participation.

Working closely with partners Cazbah produced a communication strategy to address challenges which emerged from discussion, developing key messages for inclusion in:-
  • Promotion brochure, screensavers and posters
  • Enrolment forms, Guidance Notes and Equal Opportunities forms to meet ESF eligibility criteria
  • Personalised plastic credit card sized membership card - including sequentially numbered with unique individual Shaping the Future identity number
  • A fully interactive website (www.skilledupforthefuturebookings.com) to provide information about the programme to participants and new recruits - including secure online booking facility for individuals to book and manage their attendance at sessions
Cazbah designed and produced all materials on the project's behalf.

Results
Cazbah is still working closely with Menter Mon, Impact International and other partners on this important project. For latest information go to: http://www.skilledupforthefuture.com/